Sotheby’s International Realty
New York, NY
Sharing the distinction of this historic name with its sister company, the Auction House, Sotheby’s International Realty is the leading marketer of luxury properties around the world. They are constantly looking for new ways to sharpen their competitive edge and extend their lead – especially in key U.S. luxury markets. Our relationship with the company began with a small assignment: a campaign of small-space ads placed in a variety of media in select major markets. The success of this campaign led to other regional assignments and, more recently, to a refresh of the company’s brand image, voice and suite of tools – including print advertising and direct mail campaigns, the agent listing presentation, and more. Our work has led to an ongoing relationship that is helping to enhance the image and elevate the performance of this legendary brand.