For over a decade, Strada has been an important strategic partner to a leading, on-your-land homebuilder. Our approach to telling the Wayne Homes story includes a brand voice of calm, intelligence and good-natured humor that makes a daunting process of building a custom home feel doable. Complemented by a visual style that reflects the consumer’s ever-more sophisticated knowledge of home design, thanks to networks like HGTV and DIY. We continue evolving the story as Wayne expands its offering of unique floorplans, architectural styles and personalized customer experiences. Most of all, what resonates with our audience on a deeper level — beyond design and beyond craftsmanship — is the idea that you can customize your home around the way you live. Delivering on the promise of the well-built life.