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Great Park Neighborhoods

Irvine, CA

Client : FivePoint

Client Since : 2006

Visit GreatParkNeighborhoods.com

In 2006, we were among several agencies invited to compete for the strategic and creative vision of the site surrounding the new Orange County Great Park, located on the site of the former El Toro Marine Base. Our client, FivePoint, selected Strada as the agency of record because of our disruptive perspective and optimistic voice. Spanning approximately 2,100 acres in Irvine, Great Park Neighborhoods represents a paradigm shift as symbolized in the orange bike – the promise of a place designed around the simple idea of people first. Sales of the first neighborhood, Pavilion Park, began in 2013, and over the years, Strada has created a brand that celebrates freedom and connection. As a place and as a brand, Great Park Neighborhoods has become an industry benchmark.

Photo of a father and child at a park at Great Park Neighborhoods
Hello Orange Bike
Great Park Neighborhoods print ad
Life Will Be Different Here
The brochure for FivePoint, developer of Great Park Neighborhoods.
Photo of an outdoor concert at Great Park Neighborhoods
Colorful illustrations of a bike, which is an icon for Great Park Neighborhoods
Photo of an outdoor pool at Great Park Neighborhoods
An orange popsicle with the Great Park Neighborhoods logo on the stick
Smile Starters
GPN Signs
Signage in partnership with RSM Design.
Great Park Neighborhoods Greenhouse
Great Park Neighborhoods Badge
GreatParkNeighborhoods.com
Soccer Field
Chinese New Years
Irvine Bridge
The Cup
Portraits
GPN Sharestream
Great Park Neighborhoods Treehouse
Swing Dance
Young Neighborhood Mature Trees

Our Work

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