Broomfield, CO

Client : McWhinney
Client Since : 2017


From early on, Strada worked closely with the developer and the entire design team to help envision and plan a new kind of community. Baseline’s mix of smart new homes, creative office space and unique retail environments will remake metro area maps, creating a new economic center of gravity that completes the Denver/Boulder triangle. A refreshing blend of urban density, green infrastructure, and a first-of-its-kind Pollinator DistrictTM, is truly an ambitious undertaking. So, we’ve crafted a brand that tells the story in a dynamic way. And as residential sales launched in 2020, the brand shifted into a higher digital gear, with a strong social presence and a state-of-the-art website that takes the virtual homebuying experience to a whole new level.