Painted Tree

McKinney, TX

Client : Oxland Group
Client Since : 2020


When nature is a big part of your plan, it becomes a big part of your brand. When you’re minutes from the creative vibe of historic downtown McKinney, Texas, the brand gets an artful infusion. And when trails are an essential part of the design rather than an afterthought, the story flows like rolling singletrack through the woods and by the water to unexpected new places. As part of the team that helped envision the trailside community of Painted Tree, it became evident that access to the outdoors, inspired gathering spaces, and porch-proud architecture were calling to a new generation of homebuyers. Shared through a media-savvy strategy, Painted Tree’s story — a walk inspired — began generating remarkable interest even before the 100-goat groundbreaking. Yes, instead of suits with gold shovels, weed-eating goats chewing their way across the land proved a better demonstration of a nature-first brand. Stay tuned, this story is just beginning.