The Ranches Devil’s Thumb

Grand County, CO

Client : Devil’s Thumb Ranch
Client Since : 2018


Not far, but very away. Just 1.5 hours from Denver, Devil’s Thumb Ranch has raised cattle—and the spirits of outdoor-loving guests — since 1938. For the first time, this Condé Nast award-winning resort and working ranch opened its gates to ownership with an enclave of 24 custom homesites spread across 550 acres. A rare mix of wilderness and privacy with world-class resort amenities. But we knew that people who love this unpretentious corner of Colorado are anything but rarefied. They’re equally at home with gorp and trout paté. Ziplining and hot stone massages. Clearly, clichés of mountain luxury would never do. So, as we reached out to ranch guests and Denver-area second-home seekers, we took the brand down less-traveled trails. We found wonder in small, intimate details rather than the grandiose. With our language, we leaned toward the personal, humble, and occasionally, wry.