Katy, TX
Client Newland (now Brookfield Properties)
Client since 2017
Elyson.com

In 2017, we were invited to join Newland’s Elyson team. This community out in the open prairie of Katy, Texas, had already been launched within the local area. Our task? To uplift—and uplevel—the brand. While Elyson had good bones, it was the Newland pedigree that became the soul — and strategy — of our campaign. One that celebrated “a new heritage” — with traditional values and an emphasis on personal connection. Where people know your name, and how you take your coffee. Where new neighbors feel like old friends. And where you feel right at home, even if you just moved in. Our partnership has helped the community earn national ranking on RCLCO’s Top 50 Master-planned Communities from 2020 through 2024.