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Daybreak

Salt Lake Valley, UT

Client : Daybreak Communities
Client Since : 2004

Visit DaybreakUtah.com

We’ve been working on Daybreak almost from the day it opened in 2004. And over the years we’ve watched Daybreak introduce one blockbuster idea after another. A big freshwater lake with an island of luxury homes in the middle. Two light rail stations. The Watercourse canal network. The Spoke bike adventure park. So anymore we’re not overly surprised when they bring out yet another big idea. What does amaze us is how Daybreak consistently promises big, then delivers bigger. And how a drive-’til-you-can-afford-it location has blossomed into the perennial best-selling community in Utah, a top-10 best-selling community nationwide and the 2019 Gold Nugget Master Planned Community of the Year. Of course the real magic of Daybreak is that it never seemed to think of itself as a master planned community. It has always aspired to be a place that looks and works and lives like a town. A place with real diversity. A place that literally comes alive with a personality and culture all its own. And with Downtown Daybreak beginning to emerge, we’ve developed a brand that reflects and responds to Daybreak’s evolving character as an important new city center in the Salt Lake Valley.

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  • @wyntonmarsalis reminds us why art and culture are more than entertainment and, by extension, why it's so important… twitter.com/i/web/status/1…

    2 days ago

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