Back in 2004, we positioned the new community of Daybreak with an open-ended promise: “This is getting good.” It has been proven true by a steady stream of impressive milestones and innovations. The SoDa Row retail district. The South Station transit-oriented village. The premier waterside homes of Lake Village. Oquirrh Lake, which is itself a marvel of engineering genius and placemaking prowess. We’ve celebrated every step through an integrated media strategy that, in a manner of speaking, invites the whole Salt Lake Valley to celebrate with us. (By the way, the Valley has RSVPed by making Daybreak the top selling new-home community in Utah for over a decade.) Having fulfilled so many promises, Daybreak has grown into a highly evolved life form. And our brand campaign has grown along with it.