In 1973, Wayne Homes entered the Midwest’s on-your-lot homebuilding market with the ambitious, some might have said preposterous, notion of raising the bar on quality while at the same time lowering the barrier of price. Now, over four decades later, they possess two National Housing Quality Awards and the hearts of thousands of homeowners, over 90% of whom recommend Wayne Homes to their friends and family. (One woman in southeast Ohio is responsible for bringing 10 buyers to Wayne Homes all by herself.) We began working with Wayne in 2006, first helping them get more widely noticed for their industry-leading approach to building homes and satisfying customers. Since then, we’ve been at their side as they’ve expanded into new markets, celebrated their 40th year in business, and evolved from an outstanding on-your-lot builder into an astounding full-customization builder. At every step, Wayne Homes has been motivated by the idea that their homebuyers are family. So in creating their brand, we’ve simply given voice to the common sense, humor and warmth that characterize the company itself.