The global company WestRock (formerly MWV) has long held vast tracts of timberland in the U.S. southeast. Recently, they expanded their mission to include community development in the Charleston area. They designated portions of their East Edisto land holding to be turned into new master-planned communities, providing a much-needed pathway for growth to the north of this rapidly growing city. One of those communities, Summers Corner, is now in its first stages of development, leading up to the grand opening. Based on traditional neighborhood and architectural forms of the Lowcountry, with an emphasis on gardens as social and aesthetic focal points, Summers Corner is already striking a deep chord among families in the region. It embodies a thoughtful balance of nature and community; timeless rural appeal and state-of-the-art comforts and technologies. Plus the strong attraction of top-ranked public schools. We have been closely involved with this client and other team members from the very first conceptual discussions. And now we are helping to guide this brand from visioning to grand opening with a well-coordinated strategy including events, social media, print advertising, website development, online videos, and a truly surprising visitor experience.