For the creative class, a move to the suburbs is a daunting one. Does it signify the end of their individuality? Is life now beige and cookie-cutter? Not at Wendell Falls. In 2017, we repositioned the brand by focusing more on the “urb” … introducing the community as a walkable, sociable, urban-inspired destination. One that, despite its suburban setting, is still comfortably close to Raleigh. Both millennials and empty nesters came in droves to see the place we touted as “Different by Design.” And they liked what they saw—from the mixed-use community center The Farmhouse, to Grounds Café, the crafted coffee-and-craft-beer hangout, to the planned commercial districts, to the “new homes with fresh attitude.” And the numbers speak for themselves: this conveniently, creatively, openly different place had a 38% year-over-year increase in 2018, and became one of the area’s top-selling communities.