Baseline’s mix of office, retail and residential opportunities could remake metro area maps by creating a new economic district that completes the Denver/Boulder triangle. A dynamic blend of urban density, woven with green infrastructure, and layered with smart ideas that includes everything from pollinator-friendly landscapes to fresh food grown on site, it’s a truly ambitious undertaking. So, with a place as inventive as Baseline, you have to invent new ways to talk about such a place. We created a brand that tells the story in a dynamic way, with inspired visual assets and a voice that is smart yet approachable. The creative kit of parts can flex into different media and respond to different audiences with relevant messaging.