Asbury Park is one of the great Jersey Shore towns, featuring a vibrant urban center and a lively summer beach scene. Not to mention legendary attractions like The Stone Pony – early stomping grounds of Bruce Springsteen and friends. After decades of decline, Asbury Park is now in the midst of an exciting renaissance. New shops, restaurants and clubs are opening. And Asbury Park is once again becoming a popular destination for Manhattanites and others around the region. It is against this backdrop that iStar Residential, a Manhattan-based developer, has slowly and methodically been acquiring parcels along the Asbury Park waterfront. Now their holdings constitute the largest single ocean-oriented development opportunity on the East Coast. iStar’s vision is to transform the waterfront into a high-profile, high-design, mixed-use district – and further consolidate Asbury Park’s reputation as the hot spot on the North Jersey Shore.
We have been working with iStar to re-envision and re-brand the waterfront for a contemporary audience, and to prepare the way for the first of many new signature projects that will begin to rise here.